9:30 - 9:40 - Welcome and opening
Melinda Miklós| CEO | WeAreOpen
9:40 - 10:00 Under pressure: can companies live up to new social expectations?
10:00 - 10:20 How Nudges Can Boost Inclusion in the Workplace
Helen-Alice Miranda, Director of Strategic Relationships | HUMU
In this session Humu will share their inclusion model, the Humu Inclusion Blossom™, discuss why it’s so hard to achieve inclusion at scale and talk about how nudges can help to create a workplace where everyone feels heard and valued. When it comes to creating a diverse and inclusive workforce, small ongoing efforts matter more than one-time trainings. Nudges can help to create inclusion at every level of the organisation by allowing space for tiny interventions that feel safe, break down barriers and create shared understanding across differences.
10:25-11:15 The case for fostering diversity & inclusion during a global crisis
Dinah Spritzer, Journalist | The New York Times, CEO, Founder | Media Confident
Olga Kozierowska, CEO | Success Written in Lipstick Foundation
Elzbieta Budzynska | Managing Director | Unilever Food Solutions North Eastern Europe
11:15 - 11:40 Break
11:40 - 12:00 #IamRemarkable - Fostering Allyship through Self-Promotion
Shirley Dloomy | #IamRemarkable Site Lead | Google Israel Ltd.
#IamRemarkable is a global Google initiative that strives to empower everyone, particularly women and underrepresented groups, to speak openly about their achievements in the workplace and beyond, and simultaneously foster a mindset of encouraging others to do so as well. The aim is to stimulate workplace diversity through self-promotion, and celebrate the positive impact allyship has on individuals and businesses as a whole.
12:00 - 12:20 Making The Business and Economic Case for LGBT+ Inclusion
George Perlov, Researcher | Open for business
In this session George will share the overall research focus of Open For Business' new program in Central and Eastern Europe, which looks at issues of national reputation, innovation and entrepreneurism, as well as the cost of LGBT+ discrimination in Hungary, Poland, Romania and Ukraine. He will preview some initial findings from the report Open For Business will publish next spring.
12:30 - 14:00 Lunch Break
14:00-14:50 In this together? How the pandemic impacts already existing inequalities
Katalin Kappel |Salva Vita
Bea Sándor | Háttér Society
Zorigt Burtejin | Amnesty International
Judit Radnai-Tóth | WeAreOpen
14:50-15:10 The connection between racism and representation
Maria Bogdan, Researcher, Heidelberg University
15:10 - 15:30 American Style Diversity: The impossible dream or attainable goal?
Dinah Spritzer | Journalist | The New York Times | CEO, Founder | Media Confident
What does diversity mean in terms of population in the United States versus Central and Eastern Europe? Is it about gender, age, ethnicity, disability? How do the populations compare in their diversity? The U.S. business approach to diversity was initially driven by a fear of massive financial losses from class-action lawsuits by women and ethnic minorities Today, however, thanks to studies by renowned research firms like McKinsey, organizations are driven by evidence that a diverse and inclusive workforce is more productive and profitable. Some organizations launch diversity initiatives to improve their reputation, particularly among millennials. But what exactly are these initiatives, are they effective and would they find traction in Central and Eastern Europe? We look at differences in the legal milieu and cultural factors that would affect the implementation of practices such as diversity audits, diversity KPIs, recruitment quotas and 50.50 women in management goals. We will look look at the diversity gold standard set by a firm such as Coca Cola, and debate whether its rules and expectations have a future in our region.
15:40 - 16:00 Break
16:00-16:20 A company with a cause: why brands can’t afford to ignore social issues
Gabriel Makki, Central Europe Vice President, Sales | P&G
We see a growing demand for companies and top brands to react to social issues, and not only have an authentic purpose but also act on that promise. Why should a brand get involved in social issues? What responsibility does a brand have? How can a brand shape the narrative around social issues?
16:20 -16:40 The OPEN Campaign model: why companies should switch competition to cooperation for social change?
Melinda Miklós | CEO | WeAreOpen
16:40 - 17:00 The Future of Purpose and Brand Activism
Therese Noorlander, Sustainability Director Europe | The Coca-Cola Company
According to Edelman Trust Barometer consumers’ expectations of brands are evolving at a high speed, unlike anything we have ever seen before. Consumers today expect—or rather, they demand—that brands step up and address both personal and societal issues.
17:10 - 18:30 Break